Well this is fresh and exciting! I attended the press day for this season (post coming very soon) really great stuff. Personally I think ASOS are the leaders for bringing fresh concepts and brands to the masses. Once it was Topman but having looking at the site and some of the collections I often think what are you doing?
ASOS have upped the game again by launching the first digital campaign titled 'The ASOS Urban Tour' directed by Ben Newman. The campaign is an interactive experience. Energetic, young and cool just sums up some of my thoughts yet showcasing the stylish collection. ASOS just knows what is current from music, art and of course fashion. ASOS also let's you shop the looks from the performance artists.
The campaign will consist of three films from some of the coolest cities in the world - London, New York, L.A, Berlin, Paris, Tokyo and Shanghai.
I can't say anymore about how cool this is well done to ASOS yet again what are you thoughts I would love to know.
Kieron
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